Star One, a general entertainment channel that attained popularity with its reality shows, The Great Indian Laughter Challenge and Nach Baliye, was identified as one channel that had significantly lost its past glory.
At least five bidders have emerged for the five-year-old video service with four million users.
The way to attract the best non-family executives is to reframe the job of running the business as non-executive chair rather than chief executive.
What will the board have to promise someone to take the job? Well, to start with, it will have to throw in certain financial guarantees. The pay package must have lots of incentives and protections. If it doesn't work out in six months, the person will need end up with a healthy amount of money.
The argument that the pandemic has given a boost to streaming video is fallacious. Only three OTTs saw a rise in viewership; the others fell.
